As a business owner, you might understand the importance of having high quality, attractive signage for your business but if you have minimal experience with large format printing, it can be hard to understand how pricing for large signs is calculated (and whether or not you are getting fleeced!)
In this article, we will explore the different factors that can influence the cost of printing a custom sign and provide insights on how to get the best bang for your buck!
Factors Affecting the Cost of Printing a Custom Sign:
Size
The size of your sign is the most significant factor that will impact the cost. Larger signs will require more materials and printing time, which can increase the cost significantly. Unsure of the right size sign for your business? Check out our handy guide here to give you a bit of a better idea of what to look for.
Material
The material you choose for your sign will also greatly influence the price per unit. For instance, a metal sign will cost more than a vinyl sign due to the difference in the substrate cost. Having said this, it doesn’t mean you should skimp on your sign material and get the wrong one. You want to make sure that you get the right material for the application within your business, check out our signage material guide here for more info.
Design Complexity
The design of your sign may also help to determine the cost. Some print shops will charge significantly more depending on whether you have a simple design with one colour or a complex design with multiple colours, intricate details and textures. Holler Print is not like the others - we charge only based on material, size and quantity (so pick as many colours as you want!)
Quantity
The quantity of signs you need will also affect the cost. Printing in bulk with Holler Print can save you money as we offer a “buy more, save more” deal - meaning the more you order, the cheaper the price per unit. Many print shops will also have a minimum order value, which generally is ~$90-100 (Holler’s is $70) to cover print set-up fees.
Buy Right, or Buy Twice!
Avoid a reprint fiasco by making sure the sign you are buying is the right sign. An understanding of the size, material and design can save you time and effort on the back end by making sure that your sign will be visible, legible and durable over time.
The cost of printing a custom sign for your business will depend on various factors such as size, material, design complexity (unless you are shopping with us!), and quantity. By considering these factors and implementing cost-saving measures, you can get the best value for your investment.
Remember to buy the right sign the first time round, or else you may have to purchase another one sooner than you anticipate. Investing in a custom sign for your business is a great way to attract customers and increase your brand awareness, so don't be afraid to make the investment.
