Large format printing (signage) is a powerful tool that small businesses can leverage to enhance their marketing efforts. In this blog post, we'll explore five ways that signage can benefit your small business's marketing strategy and help drive business growth.
Cost-effective Advertising
One of the most significant advantages of large format printing is its cost-effectiveness. It is a budget-friendly way to promote your business and reach a larger audience with minimal investment. By creating banners, posters, and signs, you can increase your brand visibility and awareness. As a small business owner, it is essential to get the most out of your marketing budget, and large format printing can help you do just that.
Customisation
Signage allows for customisation, making it easy to create unique designs that showcase your brand, offers or products. By creating custom designed signs, you can differentiate your business from competitors and make it easier for customers to remember your brand. It is an effective way to establish your brand's identity and make a lasting impression on your target audience.
Professionalism
Signage helps to project a professional image for your business. High-quality prints combined with a meticulously refined and coordinated brand aesthetic demonstrate your commitment to quality and attention to detail. Particularly when starting out, this level of professionalism and cohesive branding signals to your target audience that your business is established, reputable and reliable (even if you just opened your doors yesterday!)
Versatility
Signage is versatile and can be used for various applications such as trade shows, conferences, storefronts, and outdoor advertising. It is a flexible marketing tool that can be used in various settings, making it a worthwhile investment for any small business.
High ROI
Looking at your signage needs from a long-term perspective can be helpful when understanding its value to your business. Certain signage materials can last well over 10 years (link to materials article), meaning you are getting serious longevity from your initial investment and when you measure this initial investment against the number of customer acquisitions that these signs can produce over their lifetime, you’ll see that they have a high ROI compared to many of your other marketing expenditures.
Bonus Tip: Social Media Marketing
In today's digital age, social media marketing is a crucial part of any small business's marketing strategy. Signage can be used to create eye-catching social media props and displays that can increase engagement with your target audience. Including your large format printed materials is a quick, easy and cost effective way to “insert” your branding into an image or video, increasing brand visibility and reaching a broader audience.
Conclusion
By leveraging large format printing in your small business's marketing strategy, you can enhance your brand's visibility, reputation, and profitability. Incorporate large format printing into your advertising efforts and explore the endless possibilities that this powerful marketing tool has to offer. With the right approach, your small business can achieve significant growth and success.
Shop with Holler Print today to start your adventure in large format printing.
